MACY’S PLAY APP

Macy’s Play is a concept project for the Macy’s tablet App. The challenge was to bring a social networking. wish-listing, and an aspect of play into online shopping. In the spirit of the Magic of Macy’s, the Wishlist app is a fun, exploratory, and customizable way to browse, create lists, connect with your friends, and shop.

Role
UX, Art Director, Designer